Integrative Digestive Formula supplement promotion - Soundview/Advanced Bionutritionals
This "magalog"/issuelog-style self-mailer, which Kim originally wrote in 2011, is still a highly successful control nearly a decade later. This digestive formula is based on a variety of natural therapies, including Traditional Chinese and Ayurvedic Medicine. The promo originally had Dr. Nan Fuchs as the endorser, and was later switched to Dr. Janet Zand (but the same promo has been used throughout). The same copy is also used as an online sales page and continues to perform well.