Personal Finance newsletter promotion--KCI Communications

Personal Finance newsletter promotion--KCI Communications

Regular price $39.95 Sale

This 24-page "issuelog"-style magazine-sized self-mailer beat Jim Rutz's control for this financial publisher's flagship newsletter. Originally designed by Don Pierce, the same copy was converted into a #10 component package (designed by Lori Haller) with a carrier that read "Current Issue Enclosed". This envelope teaser copy subsequently appeared on multiple competitors' financial promotions that followed.