Retirement Watch "Little Black Book" bookalog - Bob Carlson
This 64-page "bookalog" direct mail promotion was co-written by Kim Krause Schwalm and top copywriter Belinda Brewster. It was a successful control for several years for Bob Carlson's Retirement Watch until the newsletter was acquired by Eagle Publishing (where it was adapted and used online). The bookalog was mailed in a 6x9 carrier and included a separate reply form. The promo was designed by top graphic designer Lori Haller.