Retirement Watch newsletter magalog promo--Bob Carlson

Retirement Watch newsletter magalog promo--Bob Carlson

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This "magalog" self-mailer was co-written by Kim Krause Schwalm and top copywriter Belinda Brewster. It was a successful control for Bob Carlson's Retirement Watch newsletter (until Kim and Belinda beat it later with their "Little Black Book" promo, also available as a PDF). The promo was designed by a former Phillips Publishing in-house graphic designer, Jennifer Osterhouse.