The Natural Physician's Healing Therapies book promotion--Boardroom
6x9 envelope package with 2-page letter and 64-page "bookalog" inside (bookalog also has a 4-page order card insert). All are included in downloadable PDFs. Kim wrote the copy along with another copywriter, Belinda Brewster, and copy chief'ed the project. This promotion mailed for nearly 7 years as the control. Designed by Rob Davis.